diff --git a/front-matter.json b/front-matter.json
index 4f7236994..65d186e63 100644
--- a/front-matter.json
+++ b/front-matter.json
@@ -77,6 +77,16 @@
             },
             "additionalProperties": false
         },
+        "footer": {
+            "type": "object",
+            "properties": {
+                "hide_newsletter": {
+                    "description": "Whether to hide the newsletter subscribe from in the footer",
+                    "type": "boolean"
+                }
+            },
+            "additionalProperties": false
+        },
         "meta": {
             "description": "Used on pages for miscellaneous information. Deprecated; should be replaced by purpose-named fields.",
             "type": "array",
@@ -87,7 +97,7 @@
         "nav_section": {
             "description": "Which section of the site this page/post belongs to.",
             "type": "string",
-            "enum": ["articles", "til", "contact"]
+            "enum": ["articles", "til", "contact", "subscribe"]
         },
         "card_image": {
             "description": "Complete path to an image that should be used in link previews on social media, e.g. Twitter cards or OpenGraph metadata.",
diff --git a/src/_includes/footer.html b/src/_includes/footer.html
index 9bb4290a7..f6c18ed0f 100644
--- a/src/_includes/footer.html
+++ b/src/_includes/footer.html
@@ -12,7 +12,7 @@
       </p>
     </div>
 
-    {% if page.footer.exclude_newsletter %}
+    {% if page.footer.hide_newsletter %}
       <style>
         #footer_inner {
           grid-template-columns: auto;
@@ -20,7 +20,7 @@
       </style>
     {% endif %}
 
-    {% unless page.footer.exclude_newsletter %}
+    {% unless page.footer.hide_newsletter %}
       <form
         action="https://buttondown.com/api/emails/embed-subscribe/alexwlchan"
         method="post"
diff --git a/src/index.md b/src/index.md
index 083e449ae..91e6ad431 100644
--- a/src/index.md
+++ b/src/index.md
@@ -5,7 +5,7 @@ colors:
   css_light: "#17823e"
   css_dark:  "#26d967"
 footer:
-  exclude_newsletter: true
+  hide_newsletter: true
 ---
 
 <style type="x-text/scss">
diff --git a/src/subscribe.md b/src/subscribe.md
index 74166f11d..901278302 100644
--- a/src/subscribe.md
+++ b/src/subscribe.md
@@ -3,7 +3,7 @@ layout: page
 title: Subscribe!
 nav_section: subscribe
 footer:
-  exclude_newsletter: true
+  hide_newsletter: true
 ---
 {% include newsletter.html %}