- Are you sending your inbound traffic to a standalone landing page?
- Do you test multiple versions of your web pages (A/B)?
- Does the main headline on your landing match the message of your ads?
- Do you use photo/video of your product/service in context?
- Is your call to action above the fold?
- Do you use design principles to make your call to action standout?
- Are you only asking for essential information in your forms?
- Does your call to action explicitly describe what you'll receive?
- Have you removed unnecessary content from your page?
- Are you using trust factors, such as testimonials or social media streams?
- Is your landing page about only one subject?
- Is your call to action the most obvious thing on the page?
- In a five-second test, could anyone tell what your page was about?
- Have you removed all global navigation from your landing?
- Are you presenting extra calls to action on your confirmation page?