diff --git a/admin/admin-tab-integrate.php b/admin/admin-tab-integrate.php
index c84f9552..eb84e23d 100644
--- a/admin/admin-tab-integrate.php
+++ b/admin/admin-tab-integrate.php
@@ -147,6 +147,24 @@
 		),
 		'phase'       => GTM4WP_PHASE_STABLE,
 	),
+	GTM4WP_OPTION_INTEGRATE_WCCLEARECOMMERCEDL    => array(
+		'label'       => esc_html__( 'Clear ecommerce object before new event', 'duracelltomi-google-tag-manager' ),
+		'description' => sprintf(
+			gtm4wp_safe_admin_html(
+				// translators: 1: anchor element linking to the official GA4 doc about clearing the ecommerce object. 2: closing anchor element.
+				__(
+					'Clear the ecommerce object before any new event being pushed into the data layer.<br /><br />
+					Althought it is %1$srecommended by Google%2$s, it is not mandatory to activate this feature as
+					the GA4 event tag reads only the last pushed ecommerce data on any new event.<br />
+					Use it if you encounter issues with your GTM implementation.',
+					'duracelltomi-google-tag-manager'
+				)
+			),
+			'<a href="https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtm#clear_the_ecommerce_object" target="_blank" rel="noopener">',
+			'</a>'
+		),
+		'phase'       => GTM4WP_PHASE_STABLE,
+	),
 
 	GTM4WP_OPTION_INTEGRATE_GOOGLEOPTIMIZEIDS     => array(
 		'label'       => esc_html__( 'Google Optimize container ID list', 'duracelltomi-google-tag-manager' ),
diff --git a/common/readoptions.php b/common/readoptions.php
index 43616484..3ed29365 100644
--- a/common/readoptions.php
+++ b/common/readoptions.php
@@ -124,6 +124,7 @@
 define( 'GTM4WP_OPTION_INTEGRATE_WCEXCLUDETAX', 'integrate-woocommerce-exclude-tax' );
 define( 'GTM4WP_OPTION_INTEGRATE_WCEXCLUDESHIPPING', 'integrate-woocommerce-exclude-shipping' );
 define( 'GTM4WP_OPTION_INTEGRATE_WCNOORDERTRACKEDFLAG', 'integrate-woocommerce-do-not-use-order-tracked-flag' );
+define( 'GTM4WP_OPTION_INTEGRATE_WCCLEARECOMMERCEDL', 'integrate-woocommerce-clear-ecommerce-datalayer' );
 
 define( 'GTM4WP_OPTION_INTEGRATE_GOOGLEOPTIMIZEIDS', 'integrate-google-optimize-idlist' );
 define( 'GTM4WP_OPTION_INTEGRATE_GOOGLEOPTIMIZETIMEOUT', 'integrate-google-optimize-timeout' );
@@ -225,6 +226,7 @@
 	GTM4WP_OPTION_INTEGRATE_WCEXCLUDETAX          => false,
 	GTM4WP_OPTION_INTEGRATE_WCEXCLUDESHIPPING     => false,
 	GTM4WP_OPTION_INTEGRATE_WCNOORDERTRACKEDFLAG  => false,
+	GTM4WP_OPTION_INTEGRATE_WCCLEARECOMMERCEDL    => false,
 
 	GTM4WP_OPTION_INTEGRATE_GOOGLEOPTIMIZEIDS     => '',
 	GTM4WP_OPTION_INTEGRATE_GOOGLEOPTIMIZETIMEOUT => 4000,
diff --git a/integration/woocommerce.php b/integration/woocommerce.php
index 95b8f6de..bd9954c0 100755
--- a/integration/woocommerce.php
+++ b/integration/woocommerce.php
@@ -398,6 +398,7 @@ function gtm4wp_woocommerce_addglobalvars( $return ) {
 	$return['gtm4wp_needs_shipping_address'] = (bool) $gtm4wp_needs_shipping_address;
 	$return['gtm4wp_business_vertical']      = esc_js( $gtm4wp_options[ GTM4WP_OPTION_INTEGRATE_WCBUSINESSVERTICAL ] );
 	$return['gtm4wp_business_vertical_id']   = gtm4wp_get_gads_product_id_variable_name( $gtm4wp_options[ GTM4WP_OPTION_INTEGRATE_WCBUSINESSVERTICAL ] );
+	$return['gtm4wp_clear_ecommerce']        = (bool) ( $gtm4wp_options[ GTM4WP_OPTION_INTEGRATE_WCCLEARECOMMERCEDL ] );
 
 	return $return;
 }
diff --git a/js/gtm4wp-woocommerce-enhanced.js b/js/gtm4wp-woocommerce-enhanced.js
index 580a21ad..4adce3a1 100644
--- a/js/gtm4wp-woocommerce-enhanced.js
+++ b/js/gtm4wp-woocommerce-enhanced.js
@@ -57,6 +57,29 @@ function gtm4wp_map_eec_to_ga4( productdata ) {
 	return ga4_product;
 }
 
+function gtm4wp_push_ecommerce( event_name, items, extra_params, event_callback=false, event_timeout=2000 ) {
+	const ecom_obj = extra_params || {};
+	ecom_obj.items = items;
+	
+	if (gtm4wp_clear_ecommerce) {
+		window[ gtm4wp_datalayer_name ].push({
+			ecommerce: null
+		});
+	}
+
+	const dl_obj = {
+		'event': event_name,
+		'ecommerce': ecom_obj
+	};
+
+	if (event_callback) {
+		dl_obj.eventCallback = event_callback;
+		dl_obj.eventTimeout  = event_timeout;
+	}
+
+	window[ gtm4wp_datalayer_name ].push(dl_obj);
+}
+
 function gtm4wp_handle_cart_qty_change() {
 	document.querySelectorAll( '.product-quantity input.qty' ).forEach(function( qty_el ) {
 		const original_value = qty_el.defaultValue;
@@ -111,13 +134,9 @@ function gtm4wp_handle_cart_qty_change() {
 				});
 
 				// fire ga4 version
-				window[ gtm4wp_datalayer_name ].push({
-					'event': 'add_to_cart',
-					'ecommerce': {
-						'currency': gtm4wp_currency, // ga4 version
-						'value': productprice.toFixed(2) * (current_value - original_value),
-						'items': [ gtm4wp_map_eec_to_ga4( product_data ) ]
-					}
+				gtm4wp_push_ecommerce( 'add_to_cart', [ gtm4wp_map_eec_to_ga4( product_data ) ], {
+					'currency': gtm4wp_currency, // ga4 version
+					'value': productprice.toFixed(2) * (current_value - original_value)
 				});
 			} else {
 				// no => handle remove from cart event
@@ -144,13 +163,9 @@ function gtm4wp_handle_cart_qty_change() {
 				});
 
 				// fire ga4 version
-				window[ gtm4wp_datalayer_name ].push({
-					'event': 'remove_from_cart',
-					'ecommerce': {
-						'currency': gtm4wp_currency,
-						'value': productprice.toFixed(2) * (original_value - current_value),
-						'items': [ gtm4wp_map_eec_to_ga4( product_data ) ]
-					}
+				gtm4wp_push_ecommerce( 'remove_from_cart', [ gtm4wp_map_eec_to_ga4( product_data ) ], {
+					'currency': gtm4wp_currency,
+					'value': productprice.toFixed(2) * (original_value - current_value)
 				});
 			}
 		} // end if qty changed
@@ -192,14 +207,10 @@ function gtm4wp_handle_payment_method_change() {
 	});
 
 	// fire ga4 version
-	window[ gtm4wp_datalayer_name ].push({
-		'event': 'add_payment_info',
-		'ecommerce': {
-			'currency': gtm4wp_currency,
-			'payment_type': payment_type,
-			'value': window.gtm4wp_checkout_value,
-			'items': window.gtm4wp_checkout_products_ga4
-		}
+	gtm4wp_push_ecommerce( 'add_payment_info', window.gtm4wp_checkout_products_ga4, {
+		'currency': gtm4wp_currency,
+		'payment_type': payment_type,
+		'value': window.gtm4wp_checkout_value
 	});
 
 	gtm4wp_checkout_step_fired.push( 'payment_method' );
@@ -240,14 +251,10 @@ function gtm4wp_handle_shipping_method_change() {
 	});
 
 	// fire ga4 version
-	window[ gtm4wp_datalayer_name ].push({
-		'event': 'add_shipping_info',
-		'ecommerce': {
-			'currency': gtm4wp_currency,
-			'shipping_tier': shipping_tier,
-			'value': window.gtm4wp_checkout_value,
-			'items': window.gtm4wp_checkout_products_ga4
-		}
+	gtm4wp_push_ecommerce( 'add_shipping_info', window.gtm4wp_checkout_products_ga4, {
+		'currency': gtm4wp_currency,
+		'shipping_tier': shipping_tier,
+		'value': window.gtm4wp_checkout_value
 	});
 
 	gtm4wp_checkout_step_fired.push( 'shipping_method' );
@@ -374,12 +381,8 @@ function gtm4wp_process_woocommerce_pages() {
 				});
 
 				// fire ga4 version
-				window[ gtm4wp_datalayer_name ].push({
-					'event': 'view_item_list',
-					'ecommerce': {
-						'currency': gtm4wp_currency,
-						'items': ga4_chunk
-					}
+				gtm4wp_push_ecommerce( 'view_item_list', ga4_chunk, {
+					'currency': gtm4wp_currency
 				});
 			}
 		} else {
@@ -465,13 +468,9 @@ function gtm4wp_process_woocommerce_pages() {
 		});
 
 		// fire ga4 version
-		window[ gtm4wp_datalayer_name ].push({
-			'event': 'add_to_cart',
-			'ecommerce': {
-				'currency': gtm4wp_currency,
-				'value': productprice.toFixed(2),
-				'items': [ gtm4wp_map_eec_to_ga4( product_data ) ]
-			}
+		gtm4wp_push_ecommerce( 'add_to_cart', [ gtm4wp_map_eec_to_ga4( product_data ) ], {
+			'currency': gtm4wp_currency,
+			'value': productprice.toFixed(2)
 		});
 	});
 
@@ -519,13 +518,9 @@ function gtm4wp_process_woocommerce_pages() {
 				});
 
 				// fire ga4 version
-				window[ gtm4wp_datalayer_name ].push({
-					'event': 'add_to_cart',
-					'ecommerce': {
-						'currency': gtm4wp_currency,
-						'value': gtm4wp_last_selected_product_variation.price * gtm4wp_last_selected_product_variation.quantity,
-						'items': [ gtm4wp_map_eec_to_ga4( gtm4wp_last_selected_product_variation ) ]
-					}
+				gtm4wp_push_ecommerce( 'add_to_cart', [ gtm4wp_map_eec_to_ga4( gtm4wp_last_selected_product_variation ) ], {
+					'currency': gtm4wp_currency,
+					'value': gtm4wp_last_selected_product_variation.price * gtm4wp_last_selected_product_variation.quantity
 				});
 			}
 		} else if ( product_is_grouped ) {
@@ -577,13 +572,9 @@ function gtm4wp_process_woocommerce_pages() {
 			});
 
 			// fire ga4 version
-			window[ gtm4wp_datalayer_name ].push({
-				'event': 'add_to_cart',
-				'ecommerce': {
-					'currency': gtm4wp_currency,
-					'value': sum_value,
-					'items': ga4_products
-				}
+			gtm4wp_push_ecommerce( 'add_to_cart', ga4_products, {
+				'currency': gtm4wp_currency,
+				'value': sum_value
 			});
 		} else {
 			const product_id_el = gtm4wp_use_sku_instead ? product_form.querySelector( '[name=gtm4wp_sku]' ) : product_form.querySelector( '[name=gtm4wp_id]' );
@@ -609,13 +600,9 @@ function gtm4wp_process_woocommerce_pages() {
 			});
 
 			// fire ga4 version
-			window[ gtm4wp_datalayer_name ].push({
-				'event': 'add_to_cart',
-				'ecommerce': {
-					'currency': gtm4wp_currency,
-					'value': product_data.price * product_data.quantity,
-					'items': [ gtm4wp_map_eec_to_ga4( product_data ) ]
-				}
+			gtm4wp_push_ecommerce( 'add_to_cart', [ gtm4wp_map_eec_to_ga4( product_data ) ], {
+				'currency': gtm4wp_currency,
+				'value': product_data.price * product_data.quantity
 			});
 		}
 	});
@@ -673,13 +660,9 @@ function gtm4wp_process_woocommerce_pages() {
 		});
 
 		// fire ga4 version
-		window[ gtm4wp_datalayer_name ].push({
-			'event': 'remove_from_cart',
-			'ecommerce': {
-				'currency': gtm4wp_currency,
-				'value': product_data.price * product_data.quantity,
-				'items': [ gtm4wp_map_eec_to_ga4( product_data ) ]
-			}
+		gtm4wp_push_ecommerce( 'remove_from_cart', [ gtm4wp_map_eec_to_ga4( product_data ) ], {
+			'currency': gtm4wp_currency,
+			'value': product_data.price * product_data.quantity
 		});
 	});
 
@@ -789,26 +772,20 @@ function gtm4wp_process_woocommerce_pages() {
 				}
 
 				// fire ga4 version
-				window[ gtm4wp_datalayer_name ].push({
-					'event': 'select_item',
-					'ecommerce': {
-						'currency': gtm4wp_currency,
-						'items': [ gtm4wp_map_eec_to_ga4( product_data ) ]
-					},
-					'eventCallback': function( container_id ) {
-						if ( "undefined" !== typeof container_id && window.gtm4wp_first_container_id != container_id) {
-							// only call this for the first loaded container
-							return true;
-						}
-		
-						if ( ( target_new_tab || ctrl_key_pressed ) && productpage_window ) {
-							productpage_window.location.href = dom_productdata.getAttribute( 'data-gtm4wp_product_url' );
-						} else {
-							document.location.href = dom_productdata.getAttribute( 'data-gtm4wp_product_url' );
-						}
-					},
-					'eventTimeout': 2000
-				});
+				gtm4wp_push_ecommerce( 'select_item', [ gtm4wp_map_eec_to_ga4( product_data ) ], {
+					'currency': gtm4wp_currency
+				}, function( container_id ) {
+					if ( "undefined" !== typeof container_id && window.gtm4wp_first_container_id != container_id) {
+						// only call this for the first loaded container
+						return true;
+					}
+	
+					if ( ( target_new_tab || ctrl_key_pressed ) && productpage_window ) {
+						productpage_window.location.href = dom_productdata.getAttribute( 'data-gtm4wp_product_url' );
+					} else {
+						document.location.href = dom_productdata.getAttribute( 'data-gtm4wp_product_url' );
+					}
+				}, 2000);
 			},
 			'eventTimeout': 2000
 		});
@@ -876,13 +853,9 @@ function gtm4wp_process_woocommerce_pages() {
 		});
 
 		// fire ga4 version
-		window[ gtm4wp_datalayer_name ].push({
-			'event': 'view_item',
-			'ecommerce': {
-				'currency': gtm4wp_currency,
-				'value': current_product_detail_data.price,
-				'items': [ gtm4wp_map_eec_to_ga4( current_product_detail_data ) ]
-			}
+		gtm4wp_push_ecommerce( 'view_item', [ gtm4wp_map_eec_to_ga4( current_product_detail_data ) ], {
+			'currency': gtm4wp_currency,
+			'value': current_product_detail_data.price
 		});
 
 		if ( document.readyState === "interactive" ) {
@@ -1090,7 +1063,7 @@ function gtm4wp_process_woocommerce_pages() {
 	// this part of the code is deprecated and will be removed in a later version
 	// therefore jQuery usage will be not rewritten
 	// turn of the deprecated Google Ads remarketing feature and this code will not execute
-	if ( window.gtm4wp_remarketing&& !gtm4wp_is_cart && !gtm4wp_is_checkout ) {
+	if ( window.gtm4wp_remarketing && !gtm4wp_is_cart && !gtm4wp_is_checkout ) {
 		if ( jQuery( '.gtm4wp_productdata' ).length > 0 ) {
 			for( var i=0; i<window[ gtm4wp_datalayer_name ].length; i++ ) {
 				if ( window[ gtm4wp_datalayer_name ][ i ][ 'ecomm_prodid' ] ) {
@@ -1120,13 +1093,9 @@ function gtm4wp_process_woocommerce_pages() {
 		window[ gtm4wp_datalayer_name ].forEach(function( item ) {
 
 			if ( item && item.ecommerce && item.ecommerce.detail ) {
-				window[ gtm4wp_datalayer_name ].push({
-					'event': 'view_item',
-					'ecommerce': {
-						'currency': gtm4wp_currency,
-						'value': item.ecommerce.detail.products[0].price,
-						'items': [ gtm4wp_map_eec_to_ga4( item.ecommerce.detail.products[0] ) ]
-					}
+				gtm4wp_push_ecommerce( 'view_item', [ gtm4wp_map_eec_to_ga4( item.ecommerce.detail.products[0] ) ], {
+					'currency': gtm4wp_currency,
+					'value': item.ecommerce.detail.products[0].price
 				});
 			}
 
@@ -1140,13 +1109,9 @@ function gtm4wp_process_woocommerce_pages() {
 					sum_value += product.price * product.quantity;
 				});
 
-				window[ gtm4wp_datalayer_name ].push({
-					'event': 'view_cart',
-					'ecommerce': {
-						'currency': gtm4wp_currency,
-						'value': sum_value.toFixed(2),
-						'items': ga4_products
-					}
+				gtm4wp_push_ecommerce( 'view_cart', ga4_products, {
+					'currency': gtm4wp_currency,
+					'value': sum_value.toFixed(2)
 				});
 			}
 
@@ -1159,13 +1124,9 @@ function gtm4wp_process_woocommerce_pages() {
 					sum_value += product.price * product.quantity;
 				});
 
-				window[ gtm4wp_datalayer_name ].push({
-					'event': 'begin_checkout',
-					'ecommerce': {
-						'currency': gtm4wp_currency,
-						'value': sum_value,
-						'items': ga4_products
-					}
+				gtm4wp_push_ecommerce( 'begin_checkout', ga4_products, {
+					'currency': gtm4wp_currency,
+					'value': sum_value
 				});
 			}
 
@@ -1179,13 +1140,9 @@ function gtm4wp_process_woocommerce_pages() {
 					sum_value += product.price * product.quantity;
 				});
 
-				window[ gtm4wp_datalayer_name ].push({
-					'event': 'add_to_cart',
-					'ecommerce': {
-						'currency': gtm4wp_currency,
-						'value': sum_value,
-						'items': ga4_products
-					}
+				gtm4wp_push_ecommerce( 'add_to_cart', ga4_products, {
+					'currency': gtm4wp_currency,
+					'value': sum_value
 				});
 			}
 
@@ -1195,18 +1152,14 @@ function gtm4wp_process_woocommerce_pages() {
 					ga4_products.push( gtm4wp_map_eec_to_ga4( product ) );
 				});
 
-				window[ gtm4wp_datalayer_name ].push({
-					'event': 'purchase',
-					'ecommerce': {
-						'currency': gtm4wp_currency,
-						'items': ga4_products,
-						'transaction_id': item.ecommerce.purchase.actionField.id,
-						'affiliation': item.ecommerce.purchase.actionField.affiliation,
-						'value': item.ecommerce.purchase.actionField.revenue,
-						'tax': item.ecommerce.purchase.actionField.tax,
-						'shipping': item.ecommerce.purchase.actionField.shipping,
-						'coupon': item.ecommerce.purchase.actionField.coupon
-					}
+				gtm4wp_push_ecommerce( 'purchase', ga4_products, {
+					'currency': gtm4wp_currency,
+					'transaction_id': item.ecommerce.purchase.actionField.id,
+					'affiliation': item.ecommerce.purchase.actionField.affiliation,
+					'value': item.ecommerce.purchase.actionField.revenue,
+					'tax': item.ecommerce.purchase.actionField.tax,
+					'shipping': item.ecommerce.purchase.actionField.shipping,
+					'coupon': item.ecommerce.purchase.actionField.coupon
 				});
 			}
 		});
diff --git a/readme.txt b/readme.txt
index 86d29e76..6ee5bc59 100644
--- a/readme.txt
+++ b/readme.txt
@@ -250,6 +250,8 @@ Instead of the above events, you can use the new GA4 ecommerce events (add_to_ca
 In the Universal Analytics GTM tag now you have an option to use the GA4 ecommerce data in the data layer.
 If you are on GA360 and still collecting ecommerce data, you need to update your GTM setup to use that option firing on the GA4 ecommerce events.
 
+* Added: if needed, you can turn on clearing the ecommerce object before a new GA4 event is being pushed.
+
 = 1.18.1 =
 
 * Fixed: PHP notice about Undefined variable: blocking_cookie