diff --git a/benchmarks/pom.xml b/benchmarks/pom.xml
index a7cab1f6201..81ab171a9f2 100644
--- a/benchmarks/pom.xml
+++ b/benchmarks/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <artifactId>benchmarks</artifactId>
diff --git a/pom.xml b/pom.xml
index 85f111767d9..09edc4b2fd2 100755
--- a/pom.xml
+++ b/pom.xml
@@ -19,7 +19,7 @@
 
   <groupId>io.zipkin</groupId>
   <artifactId>zipkin-parent</artifactId>
-  <version>2.23.20-SNAPSHOT</version>
+  <version>2.24.0</version>
   <packaging>pom</packaging>
 
   <modules>
@@ -147,7 +147,7 @@
     <url>https://github.com/openzipkin/zipkin</url>
     <connection>scm:git:https://github.com/openzipkin/zipkin.git</connection>
     <developerConnection>scm:git:https://github.com/openzipkin/zipkin.git</developerConnection>
-    <tag>HEAD</tag>
+    <tag>2.24.0</tag>
   </scm>
 
   <!-- Developer section is needed for Maven Central, but doesn't need to include each person -->
diff --git a/zipkin-collector/activemq/pom.xml b/zipkin-collector/activemq/pom.xml
index b0274dfc037..1138a651416 100644
--- a/zipkin-collector/activemq/pom.xml
+++ b/zipkin-collector/activemq/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <artifactId>zipkin-collector-activemq</artifactId>
diff --git a/zipkin-collector/core/pom.xml b/zipkin-collector/core/pom.xml
index 2882b639881..457d49cc0a6 100644
--- a/zipkin-collector/core/pom.xml
+++ b/zipkin-collector/core/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <artifactId>zipkin-collector</artifactId>
diff --git a/zipkin-collector/kafka/pom.xml b/zipkin-collector/kafka/pom.xml
index b7f99e9b9e3..c005b2a0b14 100644
--- a/zipkin-collector/kafka/pom.xml
+++ b/zipkin-collector/kafka/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <artifactId>zipkin-collector-kafka</artifactId>
diff --git a/zipkin-collector/pom.xml b/zipkin-collector/pom.xml
index 4386d5f28e5..97132e3067f 100644
--- a/zipkin-collector/pom.xml
+++ b/zipkin-collector/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-collector/rabbitmq/pom.xml b/zipkin-collector/rabbitmq/pom.xml
index 9060040707e..06edae4a127 100644
--- a/zipkin-collector/rabbitmq/pom.xml
+++ b/zipkin-collector/rabbitmq/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <artifactId>zipkin-collector-rabbitmq</artifactId>
diff --git a/zipkin-collector/scribe/pom.xml b/zipkin-collector/scribe/pom.xml
index 593de8853b7..db8f883b987 100644
--- a/zipkin-collector/scribe/pom.xml
+++ b/zipkin-collector/scribe/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <artifactId>zipkin-collector-scribe</artifactId>
diff --git a/zipkin-junit/pom.xml b/zipkin-junit/pom.xml
index 772cd5bf4dd..f4b4cf952d3 100644
--- a/zipkin-junit/pom.xml
+++ b/zipkin-junit/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-lens/pom.xml b/zipkin-lens/pom.xml
index c5ad08a2f0e..be34e86a874 100644
--- a/zipkin-lens/pom.xml
+++ b/zipkin-lens/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <artifactId>zipkin-lens</artifactId>
diff --git a/zipkin-server/pom.xml b/zipkin-server/pom.xml
index 7f2605f4041..e7313f5b461 100644
--- a/zipkin-server/pom.xml
+++ b/zipkin-server/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <artifactId>zipkin-server</artifactId>
diff --git a/zipkin-storage/cassandra/pom.xml b/zipkin-storage/cassandra/pom.xml
index d26cd7454ef..594c53fca37 100644
--- a/zipkin-storage/cassandra/pom.xml
+++ b/zipkin-storage/cassandra/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <artifactId>zipkin-storage-cassandra</artifactId>
diff --git a/zipkin-storage/elasticsearch/pom.xml b/zipkin-storage/elasticsearch/pom.xml
index 9d24cb8769f..e95e6cae174 100644
--- a/zipkin-storage/elasticsearch/pom.xml
+++ b/zipkin-storage/elasticsearch/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <artifactId>zipkin-storage-elasticsearch</artifactId>
diff --git a/zipkin-storage/mysql-v1/pom.xml b/zipkin-storage/mysql-v1/pom.xml
index d4b57707693..1f0365fe66b 100644
--- a/zipkin-storage/mysql-v1/pom.xml
+++ b/zipkin-storage/mysql-v1/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <artifactId>zipkin-storage-mysql-v1</artifactId>
diff --git a/zipkin-storage/pom.xml b/zipkin-storage/pom.xml
index 3b1b1103772..63d2042644a 100644
--- a/zipkin-storage/pom.xml
+++ b/zipkin-storage/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-tests/pom.xml b/zipkin-tests/pom.xml
index f29167b9859..2394adb1c64 100644
--- a/zipkin-tests/pom.xml
+++ b/zipkin-tests/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin/pom.xml b/zipkin/pom.xml
index 80f4dfd90a9..8938447b150 100644
--- a/zipkin/pom.xml
+++ b/zipkin/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.23.20-SNAPSHOT</version>
+    <version>2.24.0</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>