diff --git a/benchmarks/pom.xml b/benchmarks/pom.xml
index 1b5c10399d3..5d59d1a7456 100644
--- a/benchmarks/pom.xml
+++ b/benchmarks/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>benchmarks</artifactId>
diff --git a/pom.xml b/pom.xml
index 0167a05d256..937c480805c 100755
--- a/pom.xml
+++ b/pom.xml
@@ -19,7 +19,7 @@
 
   <groupId>io.zipkin.java</groupId>
   <artifactId>parent</artifactId>
-  <version>2.10.1-SNAPSHOT</version>
+  <version>2.10.1</version>
   <packaging>pom</packaging>
 
   <modules>
@@ -113,7 +113,7 @@
     <url>https://github.com/openzipkin/zipkin</url>
     <connection>scm:git:https://github.com/openzipkin/zipkin.git</connection>
     <developerConnection>scm:git:https://github.com/openzipkin/zipkin.git</developerConnection>
-    <tag>HEAD</tag>
+    <tag>2.10.1</tag>
   </scm>
 
   <!-- Developer section is needed for Maven Central, but doesn't need to include each person -->
diff --git a/zipkin-autoconfigure/collector-kafka/pom.xml b/zipkin-autoconfigure/collector-kafka/pom.xml
index af2f4ba8b3c..63843767598 100644
--- a/zipkin-autoconfigure/collector-kafka/pom.xml
+++ b/zipkin-autoconfigure/collector-kafka/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-collector-kafka</artifactId>
diff --git a/zipkin-autoconfigure/collector-kafka08/pom.xml b/zipkin-autoconfigure/collector-kafka08/pom.xml
index 9f9565c9f26..be3f4d52285 100644
--- a/zipkin-autoconfigure/collector-kafka08/pom.xml
+++ b/zipkin-autoconfigure/collector-kafka08/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-collector-kafka08</artifactId>
diff --git a/zipkin-autoconfigure/collector-rabbitmq/pom.xml b/zipkin-autoconfigure/collector-rabbitmq/pom.xml
index 187a15a79ef..bf8a07c0439 100644
--- a/zipkin-autoconfigure/collector-rabbitmq/pom.xml
+++ b/zipkin-autoconfigure/collector-rabbitmq/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-collector-rabbitmq</artifactId>
diff --git a/zipkin-autoconfigure/collector-scribe/pom.xml b/zipkin-autoconfigure/collector-scribe/pom.xml
index 1c50452c2b3..4861e1cb310 100644
--- a/zipkin-autoconfigure/collector-scribe/pom.xml
+++ b/zipkin-autoconfigure/collector-scribe/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-collector-scribe</artifactId>
diff --git a/zipkin-autoconfigure/metrics-prometheus/pom.xml b/zipkin-autoconfigure/metrics-prometheus/pom.xml
index 775621a084d..096bec733e5 100644
--- a/zipkin-autoconfigure/metrics-prometheus/pom.xml
+++ b/zipkin-autoconfigure/metrics-prometheus/pom.xml
@@ -18,7 +18,7 @@
   <parent>
     <artifactId>zipkin-autoconfigure</artifactId>
     <groupId>io.zipkin.java</groupId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/zipkin-autoconfigure/pom.xml b/zipkin-autoconfigure/pom.xml
index ded2caffe49..0897b7b133b 100644
--- a/zipkin-autoconfigure/pom.xml
+++ b/zipkin-autoconfigure/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure</artifactId>
diff --git a/zipkin-autoconfigure/storage-cassandra/pom.xml b/zipkin-autoconfigure/storage-cassandra/pom.xml
index be14b34b918..d82a98ee0af 100644
--- a/zipkin-autoconfigure/storage-cassandra/pom.xml
+++ b/zipkin-autoconfigure/storage-cassandra/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-storage-cassandra</artifactId>
diff --git a/zipkin-autoconfigure/storage-cassandra3/pom.xml b/zipkin-autoconfigure/storage-cassandra3/pom.xml
index f9c0a3b5e5d..65f09d5dca6 100644
--- a/zipkin-autoconfigure/storage-cassandra3/pom.xml
+++ b/zipkin-autoconfigure/storage-cassandra3/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-storage-cassandra3</artifactId>
diff --git a/zipkin-autoconfigure/storage-elasticsearch/pom.xml b/zipkin-autoconfigure/storage-elasticsearch/pom.xml
index 9e32844fd9c..09e11a7ddcd 100644
--- a/zipkin-autoconfigure/storage-elasticsearch/pom.xml
+++ b/zipkin-autoconfigure/storage-elasticsearch/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-storage-elasticsearch</artifactId>
diff --git a/zipkin-autoconfigure/storage-mysql/pom.xml b/zipkin-autoconfigure/storage-mysql/pom.xml
index ed62db21380..2940cf377cd 100644
--- a/zipkin-autoconfigure/storage-mysql/pom.xml
+++ b/zipkin-autoconfigure/storage-mysql/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-storage-mysql</artifactId>
diff --git a/zipkin-autoconfigure/ui/pom.xml b/zipkin-autoconfigure/ui/pom.xml
index a49837bfe40..2b62155a796 100644
--- a/zipkin-autoconfigure/ui/pom.xml
+++ b/zipkin-autoconfigure/ui/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>zipkin-autoconfigure</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-autoconfigure-ui</artifactId>
diff --git a/zipkin-collector/core/pom.xml b/zipkin-collector/core/pom.xml
index 356e21b4a8d..5d02c1a3cdd 100644
--- a/zipkin-collector/core/pom.xml
+++ b/zipkin-collector/core/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-collector/kafka/pom.xml b/zipkin-collector/kafka/pom.xml
index 9e24463415a..9a1e8d922e6 100644
--- a/zipkin-collector/kafka/pom.xml
+++ b/zipkin-collector/kafka/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-collector-kafka</artifactId>
diff --git a/zipkin-collector/kafka08/pom.xml b/zipkin-collector/kafka08/pom.xml
index 78fc4cf17c7..f240f8b33dd 100644
--- a/zipkin-collector/kafka08/pom.xml
+++ b/zipkin-collector/kafka08/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-collector-kafka08</artifactId>
diff --git a/zipkin-collector/pom.xml b/zipkin-collector/pom.xml
index 8cae087d971..1097d2e5e93 100644
--- a/zipkin-collector/pom.xml
+++ b/zipkin-collector/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-collector/rabbitmq/pom.xml b/zipkin-collector/rabbitmq/pom.xml
index 8adb6c15d20..e3fdc6cc981 100644
--- a/zipkin-collector/rabbitmq/pom.xml
+++ b/zipkin-collector/rabbitmq/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-collector-rabbitmq</artifactId>
diff --git a/zipkin-collector/scribe/pom.xml b/zipkin-collector/scribe/pom.xml
index 0df9ea4240a..277b0e5f19e 100644
--- a/zipkin-collector/scribe/pom.xml
+++ b/zipkin-collector/scribe/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-collector-scribe</artifactId>
diff --git a/zipkin-junit/pom.xml b/zipkin-junit/pom.xml
index 27ed70b0e9b..ee7d7b1a9bb 100644
--- a/zipkin-junit/pom.xml
+++ b/zipkin-junit/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-server/pom.xml b/zipkin-server/pom.xml
index 91683a79db6..1e98878b2ae 100644
--- a/zipkin-server/pom.xml
+++ b/zipkin-server/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-server</artifactId>
diff --git a/zipkin-storage/cassandra-v1/pom.xml b/zipkin-storage/cassandra-v1/pom.xml
index 3c5b46ceb9c..2fc7ca9b12e 100644
--- a/zipkin-storage/cassandra-v1/pom.xml
+++ b/zipkin-storage/cassandra-v1/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-storage-cassandra-v1</artifactId>
diff --git a/zipkin-storage/cassandra/pom.xml b/zipkin-storage/cassandra/pom.xml
index 52e9b875c4f..6158151effd 100644
--- a/zipkin-storage/cassandra/pom.xml
+++ b/zipkin-storage/cassandra/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-storage-cassandra</artifactId>
diff --git a/zipkin-storage/elasticsearch/pom.xml b/zipkin-storage/elasticsearch/pom.xml
index a35d90e15f3..5232d40f26f 100644
--- a/zipkin-storage/elasticsearch/pom.xml
+++ b/zipkin-storage/elasticsearch/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-storage-elasticsearch</artifactId>
diff --git a/zipkin-storage/mysql-v1/pom.xml b/zipkin-storage/mysql-v1/pom.xml
index cbb090e9a5b..f468f3b2885 100644
--- a/zipkin-storage/mysql-v1/pom.xml
+++ b/zipkin-storage/mysql-v1/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-storage-mysql-v1</artifactId>
diff --git a/zipkin-storage/pom.xml b/zipkin-storage/pom.xml
index d4017e1a9b9..1139cc336ed 100644
--- a/zipkin-storage/pom.xml
+++ b/zipkin-storage/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-ui/pom.xml b/zipkin-ui/pom.xml
index b81019ae1b9..3c569b1a3c7 100644
--- a/zipkin-ui/pom.xml
+++ b/zipkin-ui/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin-ui</artifactId>
diff --git a/zipkin/pom.xml b/zipkin/pom.xml
index 2d71033447f..85d3651af18 100644
--- a/zipkin/pom.xml
+++ b/zipkin/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <artifactId>zipkin</artifactId>
diff --git a/zipkin2/pom.xml b/zipkin2/pom.xml
index d76d26cdd06..15c05fca88f 100644
--- a/zipkin2/pom.xml
+++ b/zipkin2/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.java</groupId>
     <artifactId>parent</artifactId>
-    <version>2.10.1-SNAPSHOT</version>
+    <version>2.10.1</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>