- 👋🙂 Hi, I’m Charlene!
- 👩💻📊 I’m a seasoned Marketing & Communications Strategist, now diving into the world of Data Analytics.
- ⚖️🧠 I’m energized by the blend of creative thinking and data—where right-brain creativity meets left-brain logic is my sweet spot.
- 🌱📚 Currently, I’m mastering data analytics by honing my expertise in Excel, SQL, R, Python, and Tableau, after completing the Google Data Analytics Certificate and working on the Meta Marketing Analytics Certificate.
- 👀💡 I’m eager to contribute to projects that combine creative marketing with analytical insights.
- 💞️✉️ If you’d like to collaborate or learn more about my work, please reach out at [email protected].
- 🌍🍴 Fun fact: I’m a globetrotting foodie—I’ve visited 13 countries and counting, and my dream is to eat my way through every continent, one delicious dish at a time.
R: Analyzed Fitbit Fitness Tracker data with R, utilizing tidyverse and ggplot2, to examine user behaviour and conduct a competitor analysis to optimize Bellabeat's product marketing strategies.
SQL + Tableau: Analyzed Cyclistic bike-share data with SQL and Tableau to uncover usage trends and generate marketing strategies to boost annual memberships.
SQL: Performed data cleaning and exploratory data analysis (EDA) in SQL, examining global life expectancy trends and correlations with factors such as GDP, development status, BMI, and adult mortality.
Tableau: Built an interactive Tableau dashboard using the Telco Customer Churn dataset to analyze churn drivers, identify at-risk segments, and develop data-driven retention strategies for the telecommunications industry.
Tableau: Developed a KPI dashboard in Tableau using call center data to analyze employee performance and provide insights to enhance operational efficiency and customer satisfaction.