#AMP SmartTag

##Overview

This AMP SmartTag (ampst) is intended to be used within DFP for pages built using AMP. For non-DFP ad-servers, please replace the DFP macros with your ad-server equivalents.

If you wish to use the Rubicon FastLane adapter directly on AMP pages, please visit the Rubicon adapter page.

##Secure sample tag in DFP (with first party data)

<!-- START: AMP SMART TAG -->
<script type="text/javascript" data-targeting='%%PATTERN:TARGETINGMAP%%' data-site="%%PATTERN:url%%" src="https://secure-assets.rubiconproject.com/utils/amp/rp-amp-st.min.js"></script>
<script>
    // Set any first party visitor or inventory data. If no secondary parameter is specified, data-targeting will be used
    ampst.setFPV('gender');
    ampst.setFPI('position');
    ampst.setKW('kw');
    
    // Dynamically set visitor, inventory or keyword data (accepts an array of values or a comma seperated string for setFPV, setFPI or setKW)
    
    ampst.setFPV('gender','male');
    ampst.setFPI('section',['home','sports']);
    ampst.setKW('kw','smart tag');
    
</script>

<script language="JavaScript" type="text/javascript">
rp_account   = 'ACCOUNT_ID';
rp_site      = 'SITE_ID';
rp_zonesize  = 'ZONE_SIZE_ID';
rp_adtype    = 'js';
rp_page      = ampst.getSite();
rp_amp       = 'st';
rp_kw        = rpx_params.kw;
rp_visitor   = rpx_params.visitor;
rp_inventory = rpx_params.inventory;
</script>
<script type="text/javascript" src="https://ads.rubiconproject.com/ad/ACCOUNT_ID.js"></script>
<!-- END: AMP SMART TAG -->

##Secure sample tag in DFP (without first party data)

<!-- START: AMP SMART TAG -->
<script type="text/javascript" data-site="%%PATTERN:url%%" src="https://secure-assets.rubiconproject.com/utils/amp/rp-amp-st.min.js"></script>

<script language="JavaScript" type="text/javascript">
rp_account   = 'ACCOUNT_ID';
rp_site      = 'SITE_ID';
rp_zonesize  = 'ZONE_SIZE_ID';
rp_adtype    = 'js';
rp_page      = ampst.getSite();
rp_amp       = 'st';
</script>
<script type="text/javascript" src="https://ads.rubiconproject.com/ad/ACCOUNT_ID.js"></script>
<!-- END: AMP SMART TAG -->

Variable Name	Description
data-targeting	JSON object containing any page/slot level targeting passed from the parent page. The required format is as follows: {"gender":["male"],"section":["homepage"]}
data-site	Add the appropriate macro that resolves to the url of the page.