Originally posted on http://www.laurabularca.com/2018/08/a-handy-art-assets-guide-for-social-media-presence/
Building an online presence for your game is a difficult and time consuming task. It’s challenging to build interesting content that will gather attention, but that’s just one part of it. There is a huge amount of work just to get your game’s store, Facebook, Twitter, etc. up and running, and a subset of that work is creating graphical assets that must comply to the size specifications of each online service. This means A LOT of different art asset sizes which, as a game developer, I did on a case by case basis – and that was a huge time sync. This is why I am making this guide and aim to update it regularly, so that asset creation for online social presence can be a little bit less frustrating task.
This guide is a list and a pack of source files available on GitHub. The list is built in a way that can be easily imported into task distribution systems and/ or used as a checklist. The files pack is a bunch of .ai (vector graphics/ Illustrator) files with templates, so you can just pick that up and do your assets. I added everything I used and built so far, and will continue to add as I push Pendula Swing on various other places on the internet.
Here is the list of art assets per service. I marked down what is mandatory and what is optional, but of course, you can never really do enough to promote your game – I usually do the optionals as well. This is a Size Guide but if there are any naming conventions that must be respected, I added that as well
Accepted formats: PNG, JPG
- header capsule image:
460 x 215px - small capsule image:
231 x 87px - large capsule image:
467 x 181px - main capsule image:
616 x 353px - page background (optional):
1438 x 810px - steam broadcast:
155 x 337px - screenshots (minimum 5)
1280 x 720px OR1920 x 1080px - the elusive banners in the ABOUT section
616 x (your choice) px(many devs use a sleek version of616 x 57 px)
Accepted formats; mostly .JPG
- capsules:
184 x 69 px - community icon:
32 x 32 px - community group header image:
444 x 208 px - community avatars (optional):
184 x 184 px
Accepted formats: JPG, PNG
- developer logo:
184 x 184 px - background image:
1500 x 220 px
Accepted formats: JPG, PNG
- package header image:
707 x 232 px - header capsule image:
460 x 215 px - small capsule image:
231 x 87 px - large capsule image:
467 x 181 px - main capsule image:
616 x 353 px - page background:
1438 x 810 px
Accepted formats: PNG and JPEG
- header:
1500 x 500 px - profile photo:
400 x 400 px - image website card:
800 x 418 pxfor 1.91:1 aspect ration - image website card:
800 x 800 pxfor 1:1 aspect ration
Accepted formats: JPG, GIF, PNG
- cover:
828 x 315 px(visible 563 px centred) - profile:
180 x 180 pxminimum - shared image:
1200 x 900 px - app/ app thumbnail:
111 x 74 px
Accepted formats: JPG, GIF, BMP, PNG
- channel icon:
800 x 800 px - channel icon: quare or round image that renders at
98 x 98 px - channel art:
2560 x 1440 px(TV) - channel art safe area for text and logos:
1546 x 423 px
Accepted formats: JPEG, PNG, GIF
- profile picture:
256 x 256 px - profile banner:
1200 x 380 px - video player banner (Channel & Videos):
1920 x 1080 px - event image (premiere):
676 x 380 px
Accepted formats: PNG, JPG
- icon image:
256 x 256 px - header image: min
640 x 192 px, max1280 x 384 px
Accepted formats: .PNG, .JPG
- server image
512 x 512 px - app icon
1024 x 1024 px - rich presence assets (max 150)
1024 x 1024 px, min512 x 512px
Accepted formats: PNG, JPG
- banner image:
1850 x 200 - profile image:
400 x 400 - cover image:
1536 x 768 - shared image:
350 pixels wide - shared link preview:
180 x 110 - logo image:
400 x 400
Accepted formats: JPG, PNG
- profile image:
110 x 110 px - image thumbnail:
161 x 161 px - shared images:
1080 x 1080 px - shared videos:
1080 pixels wide
Accepted formats: JPG, PNG, GIF
- profile image:
180 x 180 - board cover image:
214 x 100 - pin preview:
238 pixels wide
Just one asset is mandatory, which is the header. It must be named and uploaded as header.png
- header:
1200 X 240 px
Accepted formats: GIF, JPG, PNG
- image landscape:
1200 x 628 (min 600 x 314 px) - image square:
1200 x 1200 px (min 300 x 300 px) - logo landscape:
1200 x 300 px (min 512 x 128 px) - logo square:
1200 x 1200 px (min 128 x 128 px)
Disclaimer!!! I am an Illustrator n00b. Probably that is why I have an obsession with art boards so I use a lot of them. I just want flexibility when exporting.
What you will find on GitHub is a Work In Progress collection of AI files that contains all the sizes, in artboards, for every service. So you will find Steam Store Page.ai and that one has precisely 7 art boards of these exact dimensions and named as per asset that you need to create.
I am very not done. For now I made 8 templates, plus one which is called IndieGame_Marketing_SizeGuide but will become a Basic Pack just for Steam, Facebook and Twitter. otherwise ain’t no canvas big enough to let me do all the sizes. As I fill in various profiles on various services, I will add more both in the list and on GitHub.
I really hope this helps! As indie devs we have too much to do as it is and so I just did this for future indiedev me, so it is easy to create all these assets for my next game and not spend an indefinite time making assets on a per need basis. If you find this useful and want to help me, then what would make me the HAPPIEST is Stars on GitHub <3 <3 <3 (ah, vanity!) and … just share it so you make one indie dev’s life a little bit easier?!